Online Public Relations (Arabic Edition)

The internet has revolutionized public relations. It has not only changed the ways professionals in the field communicate, but has also transformed the shape of these relationships, wholly and in part. The internet offers great opportunities for public relations, yet at the same time poses a threat to them, so the author shares golden advice throughout the book on protecting a company's reputation.

The book is about how to make the most of the internet and everything it offers. Drawing on the latest research, it bridges the gap between practice and analysis, and includes information suited to internet users at every level.

• Original Arabic title: العلاقات العامة عبر الأنترنت
• Language: Arabic
• Author: David Phillips