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Book: The Art of Managing Competition Author: Christopher Murphy
Every company manager needs enough information to choose the right suppliers for the company, deploy capital, win customers' trust and outperform competing companies. Only a manager who can think in an organized and aware way is able to gather sufficient information. This kind of manager can recognize opportunities and seize them, while also protecting the organization from competitive risks that threaten its success and sometimes even its survival in the market. This book in your hands covers the following points: The theory of competition between companies, and the methods each company uses to get ahead of its competitors Research methods and sources of information Analytical methods that turn the facts and opinions gathered into a body of useful information to support decision-making based on reliable information
About the author Christopher Murphy works as a director at a research center and has specialized in teaching the art of managing competition for the past fifteen years, in addition to lecturing on the same subject over the past seven years. Author Christopher Murphy Translation approved by Dr. Khaled Al-Amri
