Creating Passion Brands (Arabic Edition)

Book: Creating Passion Brands (How to Build a Brand That Inspires Passion)
Authors: Helen Edwards, Derek Day

Brands today stand at a crossroads, as marketers face many challenges: saturated, regulated markets, greedy retailers and cynical consumers. Yet some brands manage to overcome all of these obstacles and ignite loyalty and passion in the hearts of their customers and employees alike. These are the brands with the imagination to hold a clear conviction and stand up for it, rather than simply following consumers' whims. They are brands with a burning spark of courage that makes them act on their own beliefs: a passion brand doesn't just follow the herd.

• Original Arabic title: كيف تصنع علامة تجارية مثيرة للشغف ؟
• Language: Arabic
• Authors: Helen Edwards, Derek Day
• Publisher: Dar Al Farouk for Publishing and Distribution
• Subject: Branding and marketing