Riches in Niches (Arabic Edition)

Book: Riches in Niches (Making Wealth from Non-Traditional Markets)
By: Susan Friedmann

Why do some financial advisers make sure they appear on TV shows watched by millions to give investment advice, while others work in the shadows? Why do some lawyers seek regular columns in major trade publications? What is the secret behind some service professionals enjoying high status, high profits and great fame as experts in their fields? And more importantly, can the rest of us service professionals do the same? Susan Friedmann answers that question with a loud yes.
In this book, Friedmann shows you the factors that set experts apart from ordinary service professionals who may have the same skills, or even better ones, but have never become well known. In this book you will learn:
Why developing your identity as an expert in a niche market is the best path to the success every service professional wants.
The "Grow, Love, Experience" formula: Friedmann's tested method, through which she has shown service professionals how to find the niche market where they can use their skills best while earning the highest profits.

The seven secrets of niche-market leaders you need to know to develop your identity as an expert and benefit from it.
Creative ways to get the most out of being an expert while securing a second source of income for yourself.

About the author

Susan Friedmann (Certified Speaking Professional) has traveled the world helping companies present themselves at their best at industry events. Her clients include many world-famous names such as Siemens, American Express, IBM and Kimberly-Clark. Friedmann has written many books and hundreds of articles for newspapers and magazines, has been a guest on many radio talk shows, and has appeared as an expert on Bloomberg TV and CNN's financial network. She currently serves as a director on the national board of the National Speakers Association.
Susan Friedmann
Prepared by: Dar Al Farouk Translation Department

• Original Arabic title: تحقيق الثروات من الأسواق غير التقليدية
• Language: Arabic
• Author: Susan Friedmann
• Translator: Dar Al Farouk Translation Department
• Subject: Niche marketing and personal branding