Impact: The Art of Influencing Others (Arabic Edition)

Book: Impact (The Art of Influencing Others' Lives)
By: Ken McArthur

How can an ordinary person make an impact in this noisy world?
Some people spread simple, highly persuasive messages that many people are moved by in a short time, rally around, believe in and spread at the speed of light. This book explains the core strategies used by some of the most influential people in the world, people with a remarkable and undeniable impact on the lives of millions. The stories of these influential people, as well as of ordinary people, show the effective strategies that let you build a solid foundation for your ability to influence others.
How can one person influence the lives, thinking and behavior of millions? Many dream of having that kind of influence, but only a few know how to gain it.
If you want to be someone who influences others:
• You need to draw attention to your ideas, products and services.
• Your name and your message need to spread quickly.
• The venture you use to make an impact needs to be sustainable.
This book looks in depth at the stories of ordinary people who succeeded in leaving their mark on the world. You'll also learn how to:
• Get noticed in a world that doesn't want to listen to you.
• Build an audience and win its loyalty and support.
• Motivate and inspire many people.
About the author
Ken McArthur has helped many people become remarkably influential under the motto "partnership and cooperation are the key to building individual value." He has hosted a series of events bringing together top marketers to build relationships that led to joint ventures worth millions. McArthur can create a huge buzz around product launches and make big profits from them in a short time, and he is regularly invited to speak at leading marketing events across different product markets. Products he has promoted as a speaker at marketing events have topped the rankings on 400 websites.

• Original Arabic title: فن التأثير في حياة الآخرين
• Language: Arabic
• Author: Ken McArthur
• Subject: Influence and personal branding