The Art of Public Relations Management (Arabic Edition)

Book: The Art of Public Relations Management
Author: Philip Henslowe

In the business world, public relations affects every organization, large or small, commercial or non-commercial. This book sheds light on the practical steps through which good public relations can be built. It also offers a valuable review of the main topics in the field, such as:
Planning and outsourcing
Business writing
Dealing with printers, photographers and designers
Promotion methods, their importance and related matters
Crisis management
Recent developments in technology
Evaluation and assessment
This updated edition includes new information on consultancies and media spokespeople, as well as information on public relations in local government and financial public relations. In addition, it highlights the concept of corporate social responsibility and discusses developments in the technology used in public relations.
About the author:
Philip Henslowe is a member of the UK Institute of Public Relations and chairs one of its committees concerned with education and training, among other committees dealing with communication, advertising and marketing. Henslowe has taught public relations at many universities and has designed numerous training courses on public relations.

• Original Arabic title: فن إدارة العلاقات العامة
• Language: Arabic
• Author: Philip Henslowe