The Art of Business: Make All Your Work a Work of Art (Arabic Edition)

Book: The Art of Business: Make All Your Work a Work of Art
By: Stan Davis and David McIntosh

When you see yourself as an artist, you can make all of your work a work of art. Stan Davis and David McIntosh, visionary business writers, show how bringing an artistic sensibility to business improves your performance and your company's. They offer practical advice on applying the creative processes of art to the world of business. Using the strategies detailed in this book, you will learn how to add depth, texture and nuance to your business, the qualities that will set it apart from competitors and help you connect with your customers the way great performers connect with their audiences. This book draws a map you can follow to the essential elements of an aesthetic strategy that will bring more value and success to your business, your career and your whole life.

• Original Arabic title: فن إدارة الأعمال كيف تجعل من جميع أعمالك لوحةً فنية؟
• Language: Arabic
• Authors: Stan Davis, David McIntosh
• Subject: Business strategy and creativity