How to Write Sales Letters That Sell – in Arabic and English (Arabic Edition)

Book: How to Write Sales Letters That Sell – in Arabic and English (3rd edition)
By: Drayton Bird

Why do some sales letters succeed brilliantly while others end up in the wastebasket?
If you want to learn how to write a successful sales letter, just read this book. The author, a world expert in direct mail marketing, reveals a great many secrets of the trade.

This book has been acclaimed around the world as a bestseller. It contains examples of real sales letters, and through these real-life examples the author shows you what to do and what to avoid when writing a sales letter. This edition has been fully revised and updated for today.

Here are some of the important topics the book covers:

The secrets of successfully persuading others
How to plan sales letters that get more replies
How to come up with offers that prompt readers to respond immediately
How to time your main sales letter and follow-up letters for the best results
How to design sales letters for the greatest impact on the reader
To write successful sales letters again and again, just use the golden advice of this world expert. Follow these guidelines and you will immediately see a big increase in responses to your sales letters.
About the author:
Drayton Bird has more than 45 years of experience as a writer, director and vice chairman of one of the world's largest direct marketing companies. Today he chairs his own company, which writes sales letters and provides other marketing services to clients of all kinds. He is also world-famous for his seminars and articles, and has written bestselling books.

• Original Arabic title: كيف تكتب خطاباً تسويقياً ناجحاً باللغتين العربية والإنجليزية؟ - سلسلة مهارات التسويق الحديثة
• Language: Arabic (covers sales letters in Arabic and English)
• Author: Drayton Bird
• Edition: 3rd
• Series: Modern Marketing Skills