How to Beat Your Competitors (Arabic Edition)

Book: How to Beat Your Competitors? (second edition)
Author: John Fisher

This book shows you how to raise your company's performance and increase its profits by using the benchmarking methods that help organizations advance today. Benchmarking, emulating the methods of the best companies in your competitive field, increasing profit: understanding the conditions of your competitive field is one of the most useful things a company seeking to improve its performance can do. This book gives you advice on: definitions of benchmarking, setting general measures to evaluate the company, how to benchmark competitors' performance, and how to keep improving performance continuously. If you are a successful manager striving to take your company to the top of its competitive field, you must read this book.

• Original Arabic title: كيف تتغلب على منافسيك؟
• Language: Arabic
• Author: John Fisher