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Book: 101 Ways to Get Guaranteed Publicity for Your Company (second edition) Author: Timothy Foster
"This book is a rich source of ideas that anyone who wants maximum publicity for their business can use, whatever the field." Making people notice your company's activities, or the quality of the products and services it offers, would certainly weigh you down with huge costs and take up a great deal of your time. But with the help of this book, rest assured that you will not need to hire consultants or big media agencies that only take part for exorbitant fees. This book gives you many ideas that can be applied to all kinds of business ventures with great ease. It is a guide backed by plenty of advice that could only come from many years of working in publicity and advertising.
It includes: Tips to give you an overview of the basic rules of publicity Ways to develop how you think about publicity campaigns Techniques for understanding the basics of media relations Ideas so you can create your own media profile Ways to learn how to involve others in the message you are promoting Suggestions on how to publicize special events Tips for achieving enough media coverage Techniques for dealing with negative publicity campaigns Using the tried-and-tested techniques explained in this book will certainly give you the chance to get your message across with ease, and to use publicity as a key pillar for developing your company in the best possible way. About the author: Timothy Foster has worked for many organizations specializing in advertising, marketing, sales and public relations in the United Kingdom, Canada and the United States. He is the author of the five-book "101 Ways" series, as well as many articles published in various magazines and video programs he has presented.
